Interesting to read that Guinness (Diago) are launching a “black lager” which they describe as having “a unique taste which is an evolution in lager making”. Whether this is a good or a bad thing remains to be seen as it will initially only go on sale in Northern Ireland for the next six to nine months. According to the Irish Times article below it will be aimed at the younger market, who I guess have turned their back on the traditional ‘pint of plain’.
Unofficially I hear it will sell for about £3 a bottle in pubs and £4.99 for a pack of four from the off-license. I guess the rest of Ireland should see it in time for Christmas. I’ve asked the folks at Diago for any more info, if I get any I will post it up.
In the meantime, anybody for a pint of Breo?
23/03/2010 at 2:50 am Permalink
“An evolution in lager making” – yes indeed.
That’d be an “evolution” to a style of beer that the Germans have been brewing since the middle ages – i.e. 300 years before Arthur Guinness was even born – e.g. Köstritzer Schwarzbier (which Aldi had in stock a while back) – and that many US breweries (Sam Adams etc) have been making for years.
That said, I’m definitely curious as to what this will be like.